As of October 29, 2026, Harley-Davidson had a market cap of $3.164 billion, which increased by 2.73% compared to the previous trading day. Market capitalization, often referred to as market cap, represents the total value of a company's outstanding shares on the stock market and is a common measure of its overall size and valuation.
Data updated: Oct 29, 2026, 4:00 PM ET
Harley-Davidson Inc. (HOG)
🌍 United States📈 NYSE🏭 Consumer Cyclical🏢 Automobiles
Note: Each point on the chart represents the market capitalization at the end of the trading day. Source: Data compiled from
EDGAR filings,
Bloomberg
and Yahoo Finance.
📈 Harley-Davidson Market Cap History by Year and Month
Harley-Davidson Market Cap History by Year and Month
Year / Month
Market Cap
% Change
2026
$3.164B
▲ 30.69%
$3.164B
▲ 24.13%
$2.549B
▼ 11.49%
$2.88B
▲ 11.11%
$2.592B
▲ 0.35%
$2.583B
▲ 1.49%
$2.545B
▼ 4.75%
$2.672B
▲ 18.13%
$2.262B
▲ 6.35%
$2.127B
▼ 9.06%
$2.339B
▼ 3.39%
2025
$2.421B
▼ 35.35%
$2.421B
▼ 16.32%
$2.893B
▼ 11.77%
$3.279B
▼ 3.30%
$3.391B
▼ 4.21%
$3.54B
▲ 19.76%
$2.956B
▲ 3.10%
$2.867B
▼ 2.52%
$2.941B
▲ 7.97%
$2.724B
▼ 13.61%
$3.153B
▼ 1.71%
$3.208B
▼ 4.81%
$3.37B
▼ 10.01%
2024
$3.745B
▼ 27.01%
$3.745B
▼ 12.54%
$4.282B
▲ 5.26%
$4.068B
▼ 19.78%
$5.071B
▲ 2.90%
$4.928B
▼ 0.16%
$4.936B
▲ 9.42%
$4.511B
▼ 6.53%
$4.826B
▲ 4.32%
$4.626B
▼ 21.38%
$5.884B
▲ 18.80%
$4.953B
▲ 11.78%
$4.431B
▼ 13.64%
2023
$5.131B
▼ 15.62%
$5.131B
▲ 22.84%
$4.177B
▲ 10.91%
$3.766B
▼ 19.60%
$4.684B
▼ 2.05%
$4.782B
▼ 12.59%
$5.471B
▲ 5.97%
$5.163B
▲ 15.45%
$4.472B
▼ 16.14%
$5.333B
▼ 4.19%
$5.566B
▼ 19.93%
$6.951B
▲ 3.30%
$6.729B
▲ 10.66%
2022
$6.081B
▲ 5.06%
$6.081B
▼ 11.73%
$6.889B
▲ 9.59%
$6.286B
▲ 16.58%
$5.392B
▼ 9.56%
$5.962B
▲ 2.02%
$5.844B
▲ 19.41%
$4.894B
▼ 5.61%
$5.185B
▼ 7.95%
$5.633B
▼ 7.49%
$6.089B
▼ 4.19%
$6.355B
▲ 19.45%
$5.32B
▼ 8.09%
2021
$5.788B
▲ 3.12%
$5.788B
▲ 2.68%
$5.637B
▲ 0.39%
$5.615B
▼ 0.27%
$5.63B
▼ 7.43%
$6.082B
▼ 0.23%
$6.096B
▼ 13.46%
$7.044B
▼ 5.42%
$7.448B
▲ 0.20%
$7.433B
▲ 20.82%
$6.152B
▲ 12.49%
$5.469B
▼ 10.80%
$6.131B
▲ 9.23%
2020
$5.613B
▼ 1.01%
$5.613B
▼ 9.12%
$6.176B
▲ 22.54%
$5.04B
▲ 34.11%
$3.758B
▼ 11.49%
$4.246B
▲ 6.44%
$3.989B
▲ 9.65%
$3.638B
▲ 11.29%
$3.269B
▼ 2.24%
$3.344B
▲ 15.43%
$2.897B
▼ 37.78%
$4.656B
▼ 8.78%
$5.104B
▼ 9.98%
2019
$5.67B
▲ 4.07%
$5.67B
▲ 1.02%
$5.613B
▼ 10.09%
$6.243B
▲ 8.18%
$5.771B
▲ 15.42%
$5B
▼ 12.86%
$5.738B
▲ 0.68%
$5.699B
▲ 9.49%
$5.205B
▼ 12.81%
$5.97B
▲ 5.27%
$5.671B
▼ 4.24%
$5.922B
▲ 0.63%
$5.885B
▲ 8.02%
2018
$5.448B
▼ 36.38%
$5.448B
▼ 20.88%
$6.886B
▲ 8.17%
$6.366B
▼ 15.63%
$7.545B
▲ 6.30%
$7.098B
▼ 0.57%
$7.139B
▲ 1.93%
$7.004B
▲ 2.44%
$6.837B
▼ 0.97%
$6.904B
▼ 4.08%
$7.198B
▼ 5.81%
$7.642B
▼ 6.19%
$8.146B
▼ 4.87%
2017
$8.563B
▼ 16.97%
$8.563B
▲ 1.35%
$8.449B
▲ 6.05%
$7.967B
▼ 3.13%
$8.224B
▲ 2.56%
$8.019B
▼ 3.42%
$8.303B
▼ 12.19%
$9.456B
▲ 1.91%
$9.279B
▼ 6.69%
$9.944B
▼ 6.42%
$10.626B
▲ 7.31%
$9.902B
▼ 1.55%
$10.058B
▼ 2.47%
2016
$10.313B
▲ 22.99%
$10.313B
▼ 4.19%
$10.764B
▲ 6.80%
$10.079B
▲ 7.19%
$9.403B
▼ 0.21%
$9.423B
▼ 0.41%
$9.462B
▲ 15.35%
$8.203B
▼ 2.36%
$8.401B
▼ 3.01%
$8.662B
▼ 8.01%
$9.416B
▲ 18.89%
$7.92B
▲ 7.59%
$7.361B
▼ 12.21%
2015
$8.385B
▼ 39.96%
$8.385B
▼ 10.66%
$9.386B
▼ 1.06%
$9.487B
▼ 16.10%
$11.308B
▼ 2.05%
$11.545B
▼ 3.86%
$12.008B
▲ 2.38%
$11.729B
▲ 5.35%
$11.133B
▼ 6.13%
$11.86B
▼ 7.46%
$12.816B
▼ 4.45%
$13.413B
▲ 2.77%
$13.051B
▼ 6.54%
2014
$13.965B
▼ 8.31%
$13.965B
▼ 6.46%
$14.93B
▲ 6.05%
$14.078B
▲ 11.24%
$12.656B
▼ 8.44%
$13.822B
▲ 2.82%
$13.443B
▼ 11.87%
$15.253B
▼ 1.95%
$15.557B
▼ 4.37%
$16.268B
▲ 11.01%
$14.655B
▲ 0.83%
$14.534B
▲ 7.06%
$13.575B
▼ 10.87%
2013
$15.23B
▲ 37.95%
$15.23B
▲ 2.77%
$14.819B
▲ 3.74%
$14.285B
▼ 0.31%
$14.33B
▲ 7.10%
$13.38B
▲ 5.16%
$12.724B
▲ 3.56%
$12.287B
▲ 0.51%
$12.225B
▼ 0.80%
$12.324B
▲ 2.54%
$12.019B
▲ 1.27%
$11.868B
▲ 0.07%
$11.86B
▲ 7.43%
2012
$11.04B
▲ 22.23%
$11.04B
▲ 3.91%
$10.625B
▼ 0.30%
$10.657B
▲ 10.37%
$9.656B
▲ 0.97%
$9.563B
▼ 4.46%
$10.009B
▼ 5.46%
$10.587B
▼ 5.09%
$11.155B
▼ 7.39%
$12.045B
▲ 6.62%
$11.297B
▲ 5.22%
$10.737B
▲ 5.41%
$10.186B
▲ 12.78%
2011
$9.032B
▲ 10.62%
$9.032B
▲ 5.71%
$8.544B
▼ 5.48%
$9.039B
▲ 11.37%
$8.116B
▼ 11.20%
$9.14B
▼ 10.90%
$10.258B
▲ 5.97%
$9.68B
▲ 10.25%
$8.78B
▼ 0.26%
$8.803B
▼ 11.89%
$9.991B
▲ 3.92%
$9.614B
▲ 2.96%
$9.338B
▲ 14.37%
2010
$8.165B
▲ 38.27%
$8.165B
▲ 10.82%
$7.368B
▲ 2.02%
$7.222B
▲ 7.82%
$6.698B
▲ 16.89%
$5.73B
▼ 10.65%
$6.413B
▲ 22.53%
$5.234B
▼ 26.42%
$7.113B
▼ 10.70%
$7.965B
▲ 21.27%
$6.568B
▲ 13.91%
$5.766B
▲ 8.22%
$5.328B
▼ 9.77%
2009
$5.905B
▲ 49.46%
$5.905B
▼ 13.57%
$6.832B
▲ 16.95%
$5.842B
▲ 8.29%
$5.395B
▼ 4.09%
$5.625B
▲ 6.11%
$5.301B
▲ 39.50%
$3.8B
▼ 4.50%
$3.979B
▼ 23.41%
$5.195B
▲ 66.08%
$3.128B
▲ 32.60%
$2.359B
▼ 16.82%
$2.836B
▼ 28.22%
2008
$3.951B
▼ 64.53%
$3.951B
▼ 0.23%
$3.96B
▼ 30.51%
$5.699B
▼ 35.07%
$8.777B
▼ 6.24%
$9.361B
▲ 5.12%
$8.905B
▲ 4.36%
$8.533B
▼ 13.23%
$9.834B
▲ 8.69%
$9.048B
▲ 2.00%
$8.871B
▲ 0.09%
$8.863B
▼ 8.56%
$9.693B
▼ 12.99%
2007
$11.14B
▼ 39.00%
$11.14B
▼ 3.92%
$11.595B
▼ 6.76%
$12.435B
▲ 4.50%
$11.9B
▼ 14.10%
$13.853B
▼ 6.16%
$14.762B
▼ 3.84%
$15.351B
▼ 2.43%
$15.733B
▼ 3.52%
$16.307B
▲ 7.77%
$15.131B
▼ 10.79%
$16.962B
▼ 3.72%
$17.617B
▼ 3.53%
2006
$18.261B
▲ 29.14%
$18.261B
▼ 4.47%
$19.116B
▲ 7.49%
$17.784B
▲ 8.08%
$16.454B
▲ 7.25%
$15.342B
▲ 2.64%
$14.947B
▲ 3.85%
$14.393B
▲ 7.47%
$13.392B
▼ 1.95%
$13.658B
▼ 2.01%
$13.938B
▼ 2.61%
$14.311B
▼ 2.43%
$14.667B
▲ 3.73%
2005
$14.14B
▼ 20.91%
$14.14B
▼ 4.40%
$14.791B
▲ 8.74%
$13.602B
▲ 2.33%
$13.292B
▼ 1.66%
$13.517B
▼ 7.39%
$14.596B
▲ 7.24%
$13.611B
▼ 2.48%
$13.957B
▲ 4.27%
$13.385B
▼ 18.59%
$16.442B
▼ 9.72%
$18.212B
▲ 2.95%
$17.691B
▼ 1.05%
2004
$17.879B
▲ 24.76%
$17.879B
▲ 5.24%
$16.988B
— 0.00%
$16.988B
▼ 3.15%
$17.54B
▼ 2.59%
$18.006B
▲ 1.92%
$17.666B
▼ 3.34%
$18.277B
▲ 7.71%
$16.968B
▲ 2.08%
$16.623B
▲ 5.59%
$15.743B
▼ 1.70%
$16.016B
▲ 4.07%
$15.389B
▲ 7.38%
2003
$14.331B
▲ 2.49%
$14.331B
▲ 0.28%
$14.291B
▼ 0.51%
$14.364B
▼ 1.64%
$14.603B
▼ 3.16%
$15.079B
▲ 6.27%
$14.189B
▲ 17.61%
$12.064B
▼ 5.36%
$12.747B
▼ 5.13%
$13.436B
▲ 11.91%
$12.006B
▲ 0.20%
$11.982B
▼ 5.24%
$12.645B
▼ 9.57%
2002
$13.983B
▼ 14.97%
$13.983B
▼ 4.82%
$14.691B
▼ 7.19%
$15.829B
▲ 12.60%
$14.058B
▼ 5.54%
$14.883B
▲ 3.95%
$14.317B
▼ 7.74%
$15.518B
▼ 2.49%
$15.914B
▼ 0.77%
$16.038B
▼ 3.92%
$16.692B
▲ 7.54%
$15.521B
▼ 10.07%
$17.259B
▲ 4.95%
2001
$16.445B
▲ 36.52%
$16.445B
▲ 3.31%
$15.918B
▲ 16.17%
$13.702B
▲ 11.29%
$12.312B
▼ 16.65%
$14.771B
▼ 5.85%
$15.689B
▲ 10.19%
$14.238B
▲ 0.23%
$14.205B
▲ 1.91%
$13.939B
▲ 21.58%
$11.465B
▼ 12.45%
$13.095B
▼ 4.49%
$13.711B
▲ 13.82%
2000
$12.046B
▲ 24.22%
$12.046B
▼ 12.51%
$13.769B
▼ 5.71%
$14.603B
▲ 0.81%
$14.485B
▼ 3.89%
$15.071B
▲ 11.00%
$13.577B
▲ 16.55%
$11.649B
▲ 3.01%
$11.309B
▼ 6.44%
$12.087B
▲ 0.32%
$12.049B
▲ 16.86%
$10.311B
▼ 2.95%
$10.624B
▲ 9.56%
1999
$9.697B
▲ 33.84%
$9.697B
▲ 5.05%
$9.231B
▲ 2.85%
$8.975B
▲ 18.48%
$7.575B
▼ 8.80%
$8.306B
▼ 1.58%
$8.439B
▲ 1.83%
$8.287B
▲ 5.80%
$7.833B
▼ 14.72%
$9.185B
▲ 4.36%
$8.801B
▼ 0.56%
$8.851B
▲ 11.31%
$7.952B
▲ 9.76%
1998
$7.245B
▲ 74.54%
$7.245B
▲ 13.06%
$6.408B
▲ 8.22%
$5.921B
▲ 30.79%
$4.527B
▼ 3.56%
$4.694B
▼ 22.40%
$6.049B
▲ 2.25%
$5.916B
▲ 8.67%
$5.444B
▼ 0.51%
$5.472B
▲ 9.09%
$5.016B
▲ 13.56%
$4.417B
▲ 15.42%
$3.827B
▼ 7.81%
1997
$4.151B
▲ 16.73%
$4.151B
▲ 3.10%
$4.026B
▼ 4.73%
$4.226B
▼ 5.14%
$4.455B
▲ 8.45%
$4.108B
▲ 1.66%
$4.041B
▲ 11.08%
$3.638B
▲ 7.00%
$3.4B
▲ 13.64%
$2.992B
▲ 15.74%
$2.585B
▼ 8.59%
$2.828B
▼ 15.53%
$3.348B
▼ 5.85%
1996
$3.556B
▲ 65.40%
$3.556B
▲ 5.96%
$3.356B
▼ 1.67%
$3.413B
▲ 4.95%
$3.252B
▲ 4.97%
$3.098B
— 0.00%
$3.098B
▼ 0.19%
$3.104B
▼ 14.33%
$3.623B
▲ 8.77%
$3.331B
▲ 13.65%
$2.931B
▲ 9.12%
$2.686B
▲ 3.95%
$2.584B
▲ 20.19%
1995
$2.15B
▲ 0.66%
$2.15B
▲ 3.61%
$2.075B
▲ 3.75%
$2B
▲ 9.71%
$1.823B
▼ 12.14%
$2.075B
▼ 0.43%
$2.084B
▲ 14.95%
$1.813B
▼ 2.26%
$1.855B
▲ 2.09%
$1.817B
▼ 0.49%
$1.826B
▼ 11.40%
$2.061B
▼ 0.91%
$2.08B
▼ 2.62%
1994
$2.136B
▲ 27.37%
$2.136B
▲ 2.74%
$2.079B
▼ 2.67%
$2.136B
▲ 1.33%
$2.108B
▼ 2.14%
$2.154B
▲ 15.06%
$1.872B
▲ 7.34%
$1.744B
▼ 4.65%
$1.829B
▼ 1.24%
$1.852B
▲ 6.56%
$1.738B
▼ 7.11%
$1.871B
▲ 7.04%
$1.748B
▲ 4.23%
1993
$1.677B
▲ 17.68%
$1.677B
▲ 0.12%
$1.675B
▲ 4.75%
$1.599B
▼ 10.37%
$1.784B
▲ 9.38%
$1.631B
▲ 4.89%
$1.555B
▼ 2.39%
$1.593B
▲ 19.50%
$1.333B
▲ 4.47%
$1.276B
▼ 12.06%
$1.451B
▲ 9.43%
$1.326B
▼ 5.08%
$1.397B
▼ 1.96%
1992
$1.425B
▲ 79.02%
$1.425B
▲ 9.36%
$1.303B
▲ 9.13%
$1.194B
▲ 15.92%
$1.03B
▲ 6.74%
$0.965B
▼ 0.52%
$0.97B
▲ 3.85%
$0.934B
▼ 7.43%
$1.009B
▲ 0.60%
$1.003B
▼ 7.56%
$1.085B
▲ 9.38%
$0.992B
▲ 19.52%
$0.83B
▲ 4.27%
1991
$0.796B
▲ 132.75%
$0.796B
▲ 15.03%
$0.692B
▼ 11.62%
$0.783B
▼ 23.98%
$1.03B
▲ 12.20%
$0.918B
▲ 24.90%
$0.735B
▲ 16.30%
$0.632B
▼ 6.65%
$0.677B
▲ 26.78%
$0.534B
▲ 4.09%
$0.513B
▲ 7.32%
$0.478B
▲ 20.10%
$0.398B
▲ 16.37%
1990
$0.342B
▲ 0.88%
$0.342B
▲ 8.23%
$0.316B
▲ 11.66%
$0.283B
▼ 17.97%
$0.345B
▼ 15.23%
$0.407B
▼ 21.88%
$0.521B
▲ 2.76%
$0.507B
▲ 3.89%
$0.488B
▲ 17.59%
$0.415B
▲ 15.92%
$0.358B
▲ 12.58%
$0.318B
▼ 2.75%
$0.327B
▼ 3.54%
1989
$0.339B
▲ 54.79%
$0.339B
▲ 1.19%
$0.335B
▲ 9.84%
$0.305B
▼ 10.82%
$0.342B
▲ 27.61%
$0.268B
▲ 7.63%
$0.249B
▲ 8.26%
$0.23B
▼ 12.55%
$0.263B
▲ 3.54%
$0.254B
▲ 4.10%
$0.244B
▲ 10.91%
$0.22B
▼ 5.98%
$0.234B
▲ 6.85%
1988
$0.219B
▲ 143.79%
$0.219B
▲ 5.29%
$0.208B
▲ 0.97%
$0.206B
▼ 9.25%
$0.227B
▲ 4.61%
$0.217B
▼ 10.70%
$0.243B
▲ 11.98%
$0.217B
▲ 16.04%
$0.187B
▼ 7.43%
$0.202B
▲ 9.78%
$0.184B
▲ 43.75%
$0.128B
▲ 51.21%
$84.648M
▼ 5.77%
1987
$89.83M
▲ 47.12%
$89.83M
▲ 18.18%
$76.01M
▼ 27.61%
$0.105B
▼ 37.87%
$0.169B
▲ 9.74%
$0.154B
▼ 3.75%
$0.16B
▲ 21.21%
$0.132B
▲ 40.85%
$93.72M
▲ 10.92%
$84.49M
▲ 12.26%
$75.26M
▲ 2.91%
$73.13M
▲ 24.10%
$58.93M
▼ 3.49%
All market cap values reflect closing prices for the period shown.
📊 Harley-Davidson Market Cap and Other Industry Peers
Below are selected companies from the Consumer Cyclical sector / subsector: